The ZENAURA logo is designed to visually express the brand’s core mission. Delivering precise, elegant smile alignment through advanced dental technology.
At the heart of the logo is a stylized letter "Z" formed by a series of graceful, curved lines that flow seamlessly into one cohesive shape. This design metaphor represents the precise alignment of individual teeth each line symbolizing a tooth or dental arch that, through expert care, is guided into perfect harmony.
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The flow of the lines evokes a sense of transformation, movement, and refinement, mirroring the patient journey with ZENAURA aligners from natural imperfections to a beautifully aligned, confident smile. The dynamic form of the "Z" also conveys innovation and modernity, key pillars of the ZENAURA brand.
Blurred View
When blurred, the logo still retains a recognizable silhouette. The distinctive flowing curves and central diagonal stroke of the "Z" shape remain visible even without sharp detail, supporting the logo’s memorability and visual impact from a distance or in low resolution environments.
20% Opacity
At 20% opacity, the logo maintains enough contrast and structure to be identifiable. The rose gold lines subtly interact with the background, ensuring the logo can be used effectively in watermarks, overlays, or branded background elements without losing its core identity.
Small Size Readability
When scaled down to small sizes, the logo continues to be legible and recognizable. The flowing lines are designed with appropriate spacing and balance, ensuring that the "Z" form doesn’t collapse or blur together. This makes the logo versatile for various applications such as social media icons, mobile app usage, or small packaging.
The Logo features an abstract "Z" composed of flowing curved lines, representing the precise alignment of teeth and the brand’s promise of elegant transformation. This unique symbol avoids common dental cliches and gives the brand a modern, premium identity.
The accompanying typography is a sleek, contemporary sans-serif that complements the fluid form of the logo. It communicates clarity, confidence, and sophistication, reinforcing ZENAURA’s positioning as a luxury dental aligner brand.
The colour The contrast ensures high visual impact across both digital and print media. Logo maintains excellent visibility and versatility across various applications, including small sizes, blurred backgrounds, and low opacity uses making it adaptable for everything from product packaging to social media.
© ZENAURA 2025
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